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Project Purpose

Tease is a beautiful-smelling perfume by Victoria’s Secret. The perfume packaging has not been changed for years and as Victoria’s Secret rebrands and changes so should their packaging to reflect the new image of Victoria’s Secret.

The travel-size perfume was used for this redesign. The goal was to focus on the consumer experience; and to design packaging to be more visually appealing, ergonomic, and travel-friendly.

Brand Analysis

  • Sexy 

  • Confident                                                             
  • Empowering                                                       
  • Durable Material / Product                              
  • High-end luxury design aesthetic                      
  • Rebranding to be more inclusive of all body types  

Product Analysis

  • Emerald diamond-cut packaging gives a sense of an expensive luxury product       

  • Elegant                                                                   
  • Sexy / Seductive                                                   
  • Luxury /  high-end perfume                            
  • Packaging makes the product look expensive but perfume is                budget-friendly 

Existing Packaging Analysis

The key issues with the Tease Perfume package design are the overall ergonomics and the perfume’s lid. The lid falls off very easily in travel
leading to losing the lid and possibly losing product in travel. The overall ergonomics of the perfume body and the chunkiness of the perfume lid are engineered with little thought for aesthetics.

Re-Design Sketches

3D Renders & Mockups